1, product performance of differentiation strategies

Product performance, is also differentia strategy that doesn't have to find similar products as creative design emphasis of uniqueness. To study the properties of product function to the market, the brand to consumers first premise. "In vain" cold, BaiTianFu shengbai tabella KeShui don't serve black piece, evening sleeping soundly, because in the product function, characteristics and the traditional medicine, especially the distinguish pills design and packaging design and color around 2, make this product relative to other similar products on the market is easy for advantageous position. Some congener product quality, their Paper Cup Machine expression is close to highlight the characteristics of different, when the design, can let go of any tiny features. Such as tide stains, white, diao card washing powder of packaging design, etc. Most detergent in packaging design emphasis on clean, clean positioning, fresh, clean, therefore in the packaging design of colour in green, blue, green and white collocation, etc to highlight the positioning of thought, but the tide adopts a series of products with prominent salmon-pink energy, high efficiency. Due to the large detergent packing use cool color to move, such as in the color and the warm color contrast of dramatic products, like "10 thousand green congzhong is red".

2 the differentiation strategy, product sales

Product sales differentia strategy refers to find in the sales target, product sales target, the sales pattern, etc. Product is mainly aimed at what level of consumer groups, also is the social stratum, consumption object is a man or woman, is young, old, and children or different cultures of different social status, and different life habit, different psychological demand, product sales, marketing and sales regional scope is influenced and restricted way with all aspects of packaging design. Children's products mainly are children of consumer groups, but buy object except target consumption group of children outside the main groups to buy their parents and their elders, therefore in the packaging design of pattern, color, except in the text, consider the be fond of children, but also its parents and competitive. So some commodity packaging printing some rich in knowledge or have interest of small story, although the content and the product is not very coherent, but rather the parents of the children concerned intellectual development. Look from the sale mode: one is its sales channels and ways of different products, sales in different periods and different environment, different season can adopt different sales and goals. For this year's nest in Chinese traditional Mid-Autumn festival launched "profusion, nestle courteous large reward dozens of products, not only have changed the traditional Chinese red coat packaging, and is equipped with a full-moon pattern and the wording and surprise and gift to send, the moon for the fierce adds a war of beautiful scenery line, also provides consumers with the new concept of interpersonal.